Knowledgebase: SMTP Relay
DNN4Less Anti-Spam Policy
Posted by Sean Syed on 18 February 2013 07:31 PM

Spamming from DNN4Less is strictly FORBIDDEN.


If you would like to report eMail abuse, please send an eMail to:info @
DNN4Less [dot] com.

If you are caught spamming or otherwise abusing your eMail account privileges, your account will be terminated immediately!

This statement applies to DNN4Less services that display or link to this notice (“Services”). DNN4Less prohibits the use of the Services in any manner associated with the transmission, distribution or delivery of any unsolicited bulk or unsolicited commercial e-mail ("Spam"). You may not use any Services to send Spam. You also may not deliver Spam or cause Spam to be delivered to any of DNN4Less's Services or customers.

In addition, eMail sent, or caused to be sent, to or through the Services may not:

  • Use purchased lists.
  • Use or contain invalid or forged headers.
  • Use or contain invalid or non-existent domain names.
  • Employ any technique to otherwise misrepresent, hide or obscure any information in identifying the point of origin or the transmission path.
  • Use other means of deceptive addressing.
  • Use a third party's internet domain name, or be relayed from or through a third party's equipment, without permission of the third party.
  • Contain false or misleading information in the subject line or otherwise contain false or misleading content.
  • Fail to comply with additional technical standards described below.

DNN4Less does not authorize the harvesting, mining or collection of eMail addresses or other information from or through the Services. DNN4Less does not permit or authorize others to use the Services to collect, compile or obtain any information about DNN4Less’s customers or subscribers, including but not limited to subscriber eMail addresses, which are DNN4Less's confidential and proprietary information. Use of the Services is also subject to the applicable Privacy Statement and Terms of Use.


If DNN4Less believes that unauthorized or improper use is being made of any Service, it may, without notice, take such action as it, in its sole discretion, deems appropriate, including blocking messages from a particular internet domain, mail server or IP address. DNN4Less may immediately terminate any account on any Service which it determines, in its sole discretion, is transmitting or is otherwise connected with any e-mail that violates this policy.


Nothing in this policy is intended to grant any right to transmit or send eMail to, or through, the Services. Failure to enforce this policy in every instance does not amount to a waiver of DNN4Less's rights.


Unauthorized use of the Services in connection with the transmission of unsolicited eMail, including the transmission of eMail in violation of this policy, may result in civil, criminal, or administrative penalties against the sender and those assisting the sender.

 

Any customer found to be using DNN4Less for spam will have their service immediately terminated.
If you know of or suspect any violators, please notify us immediately at admin @
DNN4Less [dot] net

 

Definition of Spam

The word "Spam" as applied to eMail means Unsolicited Bulk eMail ("UBE").

Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content.



A message is considered Spam only if it is both Unsolicited and Bulk:
  (1) Unsolicited eMail is normal eMail: (examples: first contact enquiries, job enquiries, sales enquiries)
  (2) Bulk eMail is normal eMail: (examples: subscriber newsletters, customer communications, discussion lists)

 

Technical Definition of Spam

An electronic message is "Spam" if:
  (1) The recipient's personal identity and context are irrelevant because the message is equally applicable to many other potential recipients;

         AND

  (2) The recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent.



Spam is an issue about consent, not content. Whether the UBE message is an advert, a scam, porn, a begging letter or an offer of a free lunch, the content is irrelevant - if the message was sent unsolicited and in bulk then the message is Spam.



Spam is not a sub-set of UBE, it is not "UBE that is also a scam or that doesn't contain an unsubscribe link", all eMail sent unsolicited and in bulk is Spam.



This distinction is important because legislators spend inordinate amounts of time attempting to regulate the content of spam messages, and in doing so come up against free speech issues, without realizing that the spam issue is solely about the delivery method.



Legality

Sending Spam violates the Terms of Service/Acceptable Use Policy (ToS/AUP) of almost all Internet Service Providers.


Various jurisdictions have implemented legislation to control what they call "Spam". One particular example is US S.877 (CAN-SPAM 2004). Each law addresses "Spam" in different ways, and as a consequence, often has different definitions of what they cover, whether they call it "Spam" or not. DNN4Less uses the industry standard "unsolicited bulk email" definition which underlines "it's not about content, it's about consent". As such, arguments as to whether UBE messages are covered under CAN-SPAM or are compliant with CAN-SPAM, are entirely irrelevant.


ISP Feedback Loops

DNN4Less participates in all major ISP Feedback Loop (fbl) and is registered with the Network Abuse Clearing House (abuse.net).
Any Feedback complaints will received will forwarded to the senders account.


All customers utilizing our SMTP Relay Service MUST comply with the following:
  • All mailing lists must be generated from a "Opt-In" mechanism.
  • All mailings must include a means for the user to quickly and easily "Opt-Out" from ALL future mailings.
  • If you receive a Feedback complaint, you should treat it as a "Opt-Out" request and remove the recipient from ALL future mailings.

If we received an unacceptably high number of complaints (over 0.5%, 5 complaints per 1,000 messages), your account may be disabled until we can contact you to discuss your mailing list.

 

Customers utilizing our SMTP Relay Service to send bulk eMail may ONLY send to recipients who have an existing and provable relationship with the sender, and that the recipient has not requested to be opted out from future mailings.  Details as the date and time when the eMail address as obtained along with the IP address of the subscriber and the web site they visited to sign-up must be made available to DNN4Less upon request.



You may NOT utilize any purchased lists.


DNN4Less retains the rights to perform periodic audits of eMail, complaints and bounced messages. 

 

Opt-Out Mechanism

Customers utilizing our SMTP Relay Service to send bulk eMail MUST provide a quick and simple “Opt-Out” mechanism on every outgoing message. The exact implementation details is at the customers discretion, however we would recommend the following:

  • Within the “Opt-Out” section of the message, the sender should include verbiage such as “This message was sent to <Recipient Address>. If you wish to Opt-Out of any future eMailings…”.
  • To comply with the “ISP Feedback Complaints” policy and remove the recipient from future mailings, the sender should implement the following:
    (a) Only specify one recipient per message.
    (b) Have a means of correlating individual “Message-ID” to a given recipient OR including the recipients information within the message body (as noted in bullet 1).

 

The CAN-SPAM Act: A Compliance Guide for Business

The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

  • Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  • Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

DNN4Less maintains logs of all messages sent through our servers and will provide such logs to the proper authorities upon request. 

For additional information on the CAN-SPAM Act, please refer to the following U.S. Government sites:

 

Policy Update

We may make changes to our policies from time to time. When we do, those changes will be reflected directly and immediately in this document so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We encourage you to review our policies whenever you visit our Web site. In the event of an acquisition, sale or other change in ownership of DNN4Less, collected information may be transferred or disclosed to the acquiring party. 

This policy was last updated on December 21, 2010.

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